Selling Your Home
Selling a home for the right price in the
right timeframe depends upon several factors, but the most
important are accurate pricing and a strong marketing plan. At
Camelot Real Estate, we deliver on both.
Our Realtors® are professionals who are totally familiar
with the local marketplace. They have seen virtually every home
in the surrounding towns, so they can tell you precisely why
your home should be priced higher or lower than a neighbor’s
house that sold just months before. They know which factors in
the mortgage and financial markets must be considered with any
pricing strategy. And they will give you invaluable advice on
how to maximize those features of your home that are most
desirable to the public at large and minimize the ones that may
not be in demand. Our goal is to sell your home for the most
money possible in a timeframe that meets your needs.
Marketing to real estate agents
Once the asking price has been established, we embark on a
multi-pronged marketing effort. First, we introduce your home to
real estate community, which acts as an extended sales force. By
entering your home into the database of the Consolidated
Muti-listing Service, 8,000+ Fairfield County Realtors® have
full and immediate access information on your home. We can
display up to sixteen photographs, both interior and exterior,
as well as provide information on room size, lot size, age,
style, price, taxes, etc. In turn, the real estate agents can
email their clients with that information.
We very aggressively target the hundreds of
local Realtors® who serve this area. We hold agent open houses
on designated days and supplement these with flyers to the local
real estate offices. To reach those Realtors® outside the
immediate area, we use our strong contacts in the relocation
Also important is our approach to follow-up.
We actively seek out feed-back from other agents, paying
particular attention to their customers’ comments. We will
update you with this information as often as you would like, as
well as keep you informed about changes in the marketplace.
Marketing to the public
We also market your home to individual buyers who may be
working independently. Our advertising budget is unmatched by
any company large or small. While the national firms will
typically run an ad when a property is listed, we will run ads
for your home three weekends out of every month. We will keep
your home advertised in "The Real Estate Book" for Fairfield
County up until the time you have signed contracts on the
property. This is all done at absolutely no cost to our sellers.
Plus, we will promote your home on the internet. And of course,
we hold public open houses as well.
We encourage all of our sellers to have a
"Camelot For Sale" sign in front of the property. Statistics
show that this is a powerful advertising tool, even if the home
is not on a highly trafficked street. Additionally, we will
produce professional quality color brochures to highlight those
features which we believe will sell your home. Some of these are
distributed as mailers to carefully selected addresses and
others are provided as take-aways, enabling prospective buyers
who saw your home to remember it favorably.
You Get What You Pay For
Some people are tempted to save on the Realtor’s® commission by
attempting to sell their homes themselves. However, handling
your own sale means guessing at the right price, since it would
be impossible for the average person to have seen every home in
the marketplace. It means negotiating on your own. It means
working with potential buyers who are not necessarily qualified.
And it means loosing out on the thousands of Fairfield County
brokers as your sales force.
Those cut-rate commission companies offer
little more. Since they are not local, they do not have the
knowledge of the marketplace, or the contacts in the industry.
And since timing is everything, you do not want to waste your
time with a method that will not produce the results you want.
Furthermore, it is worth noting that the vast majority of
sellers who try these low cost options end up selling their
homes through a local real estate firm.
At Camelot, we will determine the best
selling price by setting the right marketing price and
maximizing the exposure your property will receive in the
marketplace. Our fresh ideas and innovative marketing programs
have helped countless clients sell their homes. Put our ideas to
work for you. Simply call, email, or drop by the office. There
is no obligation and no cost. And rest assured, you will get
everything that you have paid for.